A typical "20 group" is structured for Dealer Principals and General Managers to meet and discuss some ideas and techniques for success. Most "20 Groups" are brand specific to a manufacturer or franchise. Dealers from the same OEMs would get together and compare numbers, discuss incentives, MPA's and see where they rank among others in their franchise. "20 groups" are a great way to network, and keep in touch with other dealers across the country and especially help each other grow, evolve their dealerships to maximum potential. “20 groups” are about “Synergy” bottom line.

Our CEO, Sean V. Bradley and Dealer Synergy are very proud to launch the first and only "Internet Sales" specific 20 group. Sean V. Bradley has been in the Automotive Internet Sales and Business Development arena for over eleven and half years. Sean V. Bradley is a pioneer in Automotive Internet Sales, Business Development and Digital Marketing. As one of the Automotive industry’s leading subject matter experts he has written for over 13 national publications, has a column in AutoSuccess Magazine and is currently finalizing his first book on Automotive Digital Marketing (To be released at NADA 2011). Sean has spoken to over 57 NADA and NCM dealer 20 groups in the last couple of years. Sean has been an expert speaker for every relevant conference in the Automotive Industry like the JD Power and Associates Internet Round Table, The Digital Dealer Conference as a “General Assembly Speaker” and of course as an official NADA convention speaker 3 years in a row. All of Sean V. Bradley’s workshops sell out and / or result in a standing room only scenario. Both at Digital Dealer and NADA, Sean’s workshops would be overflowing with attendees and the convention had to get a bigger room!

The Internet Sales 20 Group is influenced by the traditional 20 group model from organizations like NADA and NCM, it will include benchmarking and composites. There will be a back end Technology (Content Management) system, Internet Sales 20 Group Social Media Component And much more… “Internet Sales 20 Group” is the next evolution in 20 groups.

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