Hello everyone, and again thanks so much for all of your emails.  I have a lot to go over with you this month. I’m going to change gears and instead of giving away Flip Video cameras; I’m offering pre-paid registrations (Retail value $590 each) to the 2008 Synergy Sessions Event in New Orleans (May 13th & 14th). A lot of people have already registered and this is shaping up to be another sell out event.  Now let’s jump right into this month’s letter. We’ve edited part of it to maintain focus for our readers.

I have to start out by saying thank you to all of the readers that have emailed or called in response to this Internet Sales 20 Group column. I love reading through the emails we receive from Internet Managers, BDC directors as well as GMs and Dealer Owners. It seems as though this 20 group feature is getting quite the buzz. It’s sometimes challenging to pick out just one or two people or dealerships to highlight in one article. However, I did see a pattern forming that focuses on a primary issue of the transaction and that is price.

I received an email from Sue Cavanaugh, BDC Manager for Ed Schmidt Auto Group in Toledo Ohio.

Wow!!! I want to first thank everyone, I have had some amazing feedback in regards to my articles as well as to our new Internet Sales 20 group. I hope everyone had a great holiday and is very focused on making 2008 their absolute best year ever!

I had a tremendous response from my article “Online Value Package Propositions” in Auto Success Magazine.  So, when I was talking to an Internet Sales manager of a domestic dealer in Minnesota (Sonju superstore). Her name is Shannon Haney, she told me she was having tremendous success with this rewards program…I was all ears. The name of the company that she uses is Visible Customer (www.visiblecustomer.com), they too are based out of Minnesota. The reason why the product is so amazing is the fact that it actually works! Shannon sells 20 units a month over the Internet in a small town outside of Duluth. Shannon tells me that it is a great way to differentiate her dealership from all of the others in town.

NCM Associates, Inc., the premier provider of dealership 20 Groups, has established an alliance with Sean V. Bradley, the founder and CEO of Dealer Synergy, making the company the first to offer Dealer Synergy's intensive 2-1/2 day Internet Sales training.