Monday

Morning: The Basics - Setting the foundation for success

Goal: Today we establish a clear understanding of the current market and give your dealership a clear direction on where to take your department.

• Orientation and overview of week's activities
• Creation of 20 Group Network – Group Synergy
• Composite / Benchmarking
• Most up to date Statistics & Data
• Participant introduction and overview of their current dealership situations
• Identify and record personal goals for the week
• Internet Department Structure and importance of the Four P's
  • Products
  • People
  • Process
  • Promotions

Afternoon: Hands on Training

Goal: You will learn how to analyze data, understand ROI and how to report data back to your GM or Dealer. We cover how to extract information from your various tools and understand how to read the information in a way that will enable you to sell more units more often and more profitably. The goal is to teach you how to manage, how to be a true director.

• Mystery Shopping your store and the competition
• Analytics and Reporting
• Call Monitoring and how to analyze the call to create T/O opportunities
• Examine department structures and employee recruitment & compensation strategies
• Unlocking the secrets of ILM/CRM to maximize department productivity
• Learn best ways to conduct training for your staff in the Internet and BDC departments
• Interactive Exercises

Evening: VIP Networking Dinner

Goal: Relax, network, share ideas, and enjoy spectacular food, drink, and the company of other dealers and Dealer Synergy experts in Center City Philadelphia, just a few minutes away from the hotel. For more details check out our Dealer Networking Party page.

Tuesday

Digital Marketing - Focus on Complete Strategy for your Dealership that Maximizes ROI

Goal: We want to ensure everyone knows all of the resources that are available to them to take their dealerships to the next level. This is not merely a "surface" look. We will go into detail of what is best… to do it in house or to outsource. If you decide to do it in house. We will go over step by step how to make it happen. If you decide to outsource how to choose the right partner. Either way, we will go over details on strategy for all of these resources.

• Where to begin…?
• Identifying ALL of the FREE resources available to you (There are a LOT)!
• Dealership Websites, Strategies and Analytics
• Micro / Focus sites - opportunities and challenges
• Call Monitoring- The value and what you can gain from this
• Loyalty and Rewards Programs (Value Package Proposition)
• Search Engine Optimization (Organic, Onsite, Off site, Real Time, Vertical, Local, Pay Per Click)
• Lead Generation, 3rd Party Lead source Providers and Aggregators, Online Classifieds etc…
• Social and Video Networks (e.g. Face Book, Twitter, Tumblr, YouTube, & Ning)
• Best Practices for Video Production and using Video Search Engines to CRUSH the competition
• Using Press Releases to gain media visibility
• Online Reputation Management
• Mobile Marketing, SEO, IPhone / Droid Apps etc…
• Using Blogs and Newsletters to connect with prospects

Wednesday

7 Habits of Highly Effective People
Associate Training

Goal: Help tap into the best you have to give. The workshop empowers you to resolve work/life imbalances, understand your potential, manage time, increase accountability, and achieve goals.

Morning: Improving Yourself

Habit 1: Be Proactive
Habit 2: Begin with the End in Mind
Habit 3: Put First Things First

Afternoon: Building Relationships

Habit 4: Think Win-Win
Habit 5: Seek First to Understand,
Habit 6: Synergize
Habit 7: Sharpen the Saw

To see a detailed outline for our Wednesday session on the "7 Habits of Highly Effective People" click here.