Monday

Morning: The Basics - Setting the foundation for success

• Orientation and overview of week's activities
• Participant introduction and overview of their current dealership situations
• Identify and record personal goals for the week
• Internet Department Structure and importance of the Four P's
  • Products
  • People
  • Process
  • Promotions

Afternoon: Hands on Training

Goal: You will learn how to analyze data, understand ROI and how to report data back to your GM or Dealer. We cover how to extract information from your various tools and understand how to read the information in a way that will enable you to sell more units more often and more profitably. The goal is to teach you how to manage, how to be a true director.

• Mystery Shopping your store and the competition
• Analytics and Reporting
• Call Monitoring and how to analyze the call to create T/O opportunities
• Examine department structures and employee recruitment & compensation strategies
• Unlocking the secrets of ILM/CRM to maximize department productivity
• Learn best ways to conduct training for your staff in the Internet and BDC departments
• Establish simple and powerful organizational, goal planning, and forecasting methods to improve overall personal productivity

Evening: VIP Networking Dinner

Goal: Relax, network, share ideas, and enjoy spectacular food, drink, and the company of other dealers and Dealer Synergy experts at AquaKnox, just a few minutes away from the hotel. For more details check out our Dealer Networking Party page.

Tuesday

Technology Tuesday - Focus on components departments utilize in day to day operations

Goal: We want to ensure everyone knows all of the resources that are available to them to take their dealerships to the next level. This is not merely a "surface" look. We will go into detail of what is best… to do it in house or to outsource. If you decide to do it in house. We will go over step by step how to make it happen. If you decide to outsource how to choose the right partner. Either way, we will go over details on strategy for all of these resources.

• Website Analysis
• Microsites - opportunities and challenges
• Call Monitoring- The value and what you can gain from this
• Loyalty and Rewards Programs
• SEO, SEM, and VSEO
• Vertical Search
• Lead Generation
• Selling vehicles at online auctions
• Social and Video Networks (e.g. MySpace, YouTube, & CarFolks)
• Best Practices for Video Production and using Video Search Engines
• Using Press Releases to gain media visibility
• Online Reputation Management
• Mobile Marketing
• Using Blogs and Newsletters to connect with prospects

Wednesday

7 Habits of Highly Effective People Associate Training

Thursday

Automotive Sales Certification

Goal: Final day… Bottom line we want to help establish a course that perpetuates meritocracy in the dealership. You only receive your certification if you PASS the test. No false sense of security here. If you pass the course and receive your Dealer Synergy certification. It will actually mean something other than just showing up each day.

• Review week's activities and topics and answer any outstanding questions
• Testing to gauge knowledge acquired during the week
• Dealer Synergy Certification for class graduates
• Develop specific action plans and set priorities for implementation upon return to the dealership
• Schedule follow up conference call for attendees to share results attained in their stores